Durable Patient Trends
Healthcare has been forever changed by COVID-19. But as we look to the future, what will stay, what will go, and what will continue to evolve? In this report, we examined the mid-term and longer-term trends that brands can start to act on now.
Patient Insights & Implications for Marketers
We tapped into social listening, a quantitative survey, and an AI-powered analysis of millions of sources to uncover how different patient populations are responding to the pandemic, and how brands can respond accordingly.
Putting the Pandemic in Patient-Friendly Terms
In these “uncertain times,” as they’re so often called, many patients are confused and misinformed by communications that lack clear, simple, factual information. So our Director of Healthy Literacy created a library of patient-friendly content that brands can use to address the pandemic.
Bringing People Together on Social Media
As many of us remain socially distant in the physical world, social media is finding new and inspiring ways to bring us closer together. Now more than ever, it’s important for brands to meet patients where they are.
How do you capture compelling visual storytelling in a virtual world? We posed that question to a panel of industry experts who are producing in safe and inventive ways—creating strong, creative, and enduring work.